About
The Story Behind the Studio
Rochester, NY ยท Est. 2018
Kimmy Sitthisack is a first-generation American — the daughter of Laotian immigrants, raised in the inner city of Rochester, New York. She wrote her first line of HTML as a teenager, not in a classroom, but out of curiosity. From MySpace to her high school's robotics team to a Computer Science degree from the University of Rochester, the throughline was always the same: she didn't just want to use the internet. She wanted to design the infrastructure behind it.
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Her academic path ran through Brain and Cognitive Sciences, Human-Computer Interaction, and a research career she ultimately chose to walk away from — not out of failure, but out of clarity. A health crisis forced her to slow down, reassess, and decide that if she was going to spend her life behind a screen, the work had to matter.
It had to be real, usable, and built for people.
Kimmy Sitthisack
Founder & Lead Web Designer
Shortly after graduating on December 31, 2018, she took a train to California — she couldn't fly — to build her uncle's engineering firm a website. That project was the official beginning of Kimmy Web Studio.
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Today she builds digital presences for small business owners who are great at what they do but overwhelmed by the technology required to show it. She understands that complexity intimately — academically, personally, and financially. Kimmy Web Studio exists at that intersection.
Structure
over chaos
Clarity
over confusion
Systems
for real people
Founder & Lead Web Designer